Mexico City: Veta a story of two cities and one love.
Inspired by the work of people like Hans J. Wegner, Danish Modern and Scandinavian design, Rodrigo worked for the Marcel Wanders Studio in Amsterdam at the young age of 20 to acquire skills. A few years later, he launched with Celeste his own business driven by the idea of merging a design studio with a complete manufacture and craftsmanship experience.
What was your main inspiration, can you tell us when was the moment when you felt you had something unique to take your work to start working as an entrepreneur?
At the moment, right when we first started, there where a lot of different design studios and brands emerging in our city. What we wanted to make different about it was the connection with the manufacturing process. We didn’t want to just design, we wanted to make things our own way and learn about the traditional craftsmanship. Through this five years we haven’t been hiding our manufacturing process like some companies; if anything we embrace it and even have our own hashtag about it #CRAFTEDbyVeta.
When designing/working? How do you think about the people that will use your designs, or is it more just about self expression? What story do you feel you are telling to them?
We want people to feel that design should be warm, not cool. Take for example the Amsterdam Rocking Chair, we designed it together in 2015 with the intention to create something both beautiful and comfortable to make the entrance for that special spot in people’s homes. We imagined clients having warm moments in a terrace, living room or a corner accompanied by special books, wines and people. Everything we create, we aim it to be like that, enjoyable to design, create, sell and use with a strong sense of permanence.
What inspires you today? What’s the connection you feel with Mexico City? Why do you feel people connect with your designs?
Veta feels a connection with the strong pride it takes with its products and company, for us saying everything from our brand is proudly designed and manufactured in Mexico City is something that any designer can also feel about their own brand and products. That feeling that whatever you are doing for work takes sense and immediately blends with your city dynamics and essence, is something that anyone in any city with a strong sense of identity can take pride of.
How do you stay focused?
We enjoy the constant activity and dynamics of the factory, nevertheless we intentionally have a Leave-Early-On-Friday Policy for everyone else in our studio except us, so we can have private moments in the office, recap and think quiet and peacefully about everything we accomplished the past week and focus on nice music, books and browse about stuff we want to do for the next weeks.
What is next for you?
Right now our company is based on what it used to be the former Knoll Furniture Factory in Mexico City during the 70s, we’ve learned a lot about this place’s layout and how it was designed for productivity. We want to move soon somewhere to build our own space and fulfil it with everything we need to have an area where not only us can see what is like to build furniture, we want a place where also people can interact with Veta and create their own stories around our products.